Reminder: ScaleTribe fast-action bonuses expires in: Use code 250OFFANDFREEMASTERCLASS before 11:59 pm ET tonight. Don't want to hear about ScaleTribe? Mute these emails here. Back when I was flying solo, I saw 2 options: Option 1: Take (almost) everything that comes in. Watch revenue climb Work nights and weekends to make it happen Give up on downtime (and sometimes even family time 😞). Option 2: Turn down work. Protect my time Stay at my current revenue Watch projects I’d be perfect for...
7 months ago • 2 min read
You can still take advantage of the fast-action bonuses until Sunday. Enroll with code 250OFFANDFREEMASTERCLASS to save $250 and get my Work-Life Balance Masterclass, free. "Which track is a better fit — Foundations or Mastery? What’s the difference?”👉 Where are you at right now?If you’re making $4-10K/month — and feeling maxed out:You’ve built something incredible, but now you’ve hit a ceiling — not because you lack talent (or clients), but because you don’t have more hours to work. In fact,...
7 months ago • 3 min read
Everybody loves to talk about scaling. Hire! Delegate! Productize!But here’s what I see a lot, Reader:You figured out how to make good money.You’re booked.You’re in demand.And you’re tired. You want to grow, but… You can’t clone yourself. You can’t work more hours. Your family (or your health or your sanity) deserves more than the scraps. So you plateau at $4K, $5K, or even $20K+ months — depending on how many hours you’re able to put in at this stage of life — even though your work is great...
7 months ago • 2 min read
ScaleTribe 2.0 is now open! 🎉 Doors close Thursday, February 19.Not ready for (or interested in) scaling past solopreneur? Opt out here We just opened doors to ScaleTribe! If you’re an advanced freelancer or business owner and you generate consistent revenue but it feels messy and exhausting want to grow your income but don't have more hours to give — not without something precious dropping along the way feel like everything lives in your head and you're the linchpin for every decision, every...
7 months ago • 3 min read
Reader,The internet is currently overflowing with: 2026 goals 2026 intentions 2026 ambitious color-coded plans. And it’s…enticing.I love a good goal as much as the next productivity-prone human. 😁 My default setting: do more.I tend to measure my days by one metric:“How much did I get done?” (I know that's hardly the most meaningful metric out there. Working on it.) BUT. It’s also why I’m chronically optimistic about timelines. 🙈“Yes, I can do that today.”“Yes, this week is totally...
8 months ago • 1 min read
Reader,I had a consultation with an amazing creator the other week.She’s a highly experienced educator with a very specific, very differentiated approach.Recently, schools started reaching out, asking, “Can you come in and do professional development for our staff?”During our consult, we sketched out possible training topics she could pitch.And at one point, she asked: "Should I tell them these are new trainings I’m creating now?”Short answer: no.Longer answer: No one wants to feel like a...
9 months ago • 1 min read
Reader, There's a premium online supermarket I've been using for years.Fresh produce, beautiful packaging, stellar customer service. Their prices are much higher than competitors, but you get what you pay for (and I’m okay with that).Something strange happened over the past three months. Their prices dropped. Bananas, tomatoes, cucumbers, pickles — noticeably cheaper.ME: That's a pleasant surprise. Prices are rising everywhere, and this supermarket is lowering theirs. ALSO ME: *tries to place...
9 months ago • 2 min read
Reader,We closed the doors to CopyTribe 8.0 with 58 talented humans in 2 parallel cohorts! 🎉Here’s our launch post-mortem — AKA the flops, wins, and lessons learned selling a $6.5K copywriting certification program…in 2025. (If that’s not daunting, I don’t know what is. 😁)(Heads-up: this is a 6-min read.)#1 — This year, people were worried about JOBS.The economy is bad right now. So many business owners across every industry are reporting slower years, lower revenue, a more challenging...
9 months ago • 6 min read
Uncomfortable truth: Aggressive, emotionally manipulative marketing works. Not everywhere, not forever — but often enough, and especially in the short term. That’s why so many businesses keep using these tactics: with certain audiences and contexts, they get results. But after 15+ years in this field, I know this: more than another Stripe ping, I’d rather look in the mirror and feel proud of the person staring back. Here are my 9 commandments for non-icky marketing: #1 — Thou Shalt Address...
12 months ago • 3 min read